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About K-ippun Haru: Bringing Seoul's Skincare Secrets to Europe

K-ippun Haru is more than just a retailer; it's a bridge between the vibrant streets of Seoul and beauty enthusiasts across Europe. Specializing in Korean skincare, this trailblazer curates a wide range of high-quality, cruelty-free products from iconic brands like COSRX, Beauty of Joseon, and haruharu wonder. K-ippun Haru's mission? To deliver the magic of Korean beauty rituals to customers worldwide.

The Challenge: Standing Out in a Crowded Beauty Market

In a competitive maket brimming with skincare options, K-ippun Haru faced a pivotal challenge: how to carve a niche while enhancing the customer experience. The team knew they needed to do more than sell products—they needed to create a journey. Their goal? Leverage mobile channel to offer personalized shopping experiences, boost loyalty, and showcase the unique value of their offerings.

The Solution: A Mobile App That Transforms Skincare Journeys

Enter Apptile, the partner that brought K-ippun Haru's vision to life. Together, they launched a bespoke mobile app in December 2024, built with customer-centric innovation at its core. The development culminated in an app that seamlessly blended intuitive design with powerful features, such as:

  • A beautifully organized product catalog for browsing by category, skincare steps, and concerns.
  • Rich product descriptions, ingredient insights, and detailed usage instructions.
  • Integrated user reviews for trustworthy, community-driven decision-making.
  • App-exclusive promotions and discounts to incentivize loyalty.
  • Personalizable wishlists for quick access to favorites.
  • Dedicated customer support for seamless assistance.

Face AI: Personalized Skincare Like Never Before

The jewel of the K-ippun Haru app is its Face AI feature, powered by Apptile's Haut AI integration. Imagine scanning your face and receiving tailored skincare recommendations based on your skin type, concerns, and goals. This cutting-edge technology, driven by artificial intelligence and computer vision, transforms the app into a virtual skincare consultant.
With Face AI, customers experience a deeply personalized journey, creating not just a shopping experience but a meaningful connection. This feature alone has set K-ippun Haru apart, driving engagement, trust, and loyalty like never before.

The Results: A Remarkable First 45 Days

In just 45 days, the K-ippun Haru app has made waves:

  • 27% of total revenue generated through the app
  • 75% of users engaged with Face AI, uploading an average of 4 photos each

Face AI's Ripple Effect on Revenue Growth 

This high engagement with the Face AI feature has not only delighted users but also driven substantial revenue growth. By offering a personalized and interactive skincare journey, K-ippun Haru has solidified its position as a market leader in innovation and customer experience.

K-ippun Haru's Story Is Just Beginning 

Through their partnership with Apptile, K-ippun Haru has rewritten what it means to shop for skincare in the digital age. They've shown that combining technology, personalization, and a deep understanding of customer needs isn't just a strategy—it's the future of beauty retail.

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