About K-ippun Haru: Bringing Seoul's Skincare Secrets to Europe
K-ippun Haru is more than just a retailer; it's a bridge between the vibrant streets of Seoul and beauty enthusiasts across Europe. Specializing in Korean skincare, this trailblazer curates a wide range of high-quality, cruelty-free products from iconic brands like COSRX, Beauty of Joseon, and haruharu wonder. K-ippun Haru's mission? To deliver the magic of Korean beauty rituals to customers worldwide.
The Challenge: Standing Out in a Crowded Beauty Market
In a competitive maket brimming with skincare options, K-ippun Haru faced a pivotal challenge: how to carve a niche while enhancing the customer experience. The team knew they needed to do more than sell products—they needed to create a journey. Their goal? Leverage mobile channel to offer personalized shopping experiences, boost loyalty, and showcase the unique value of their offerings.
The Solution: A Mobile App That Transforms Skincare Journeys
Enter Apptile, the partner that brought K-ippun Haru's vision to life. Together, they launched a bespoke mobile app in December 2024, built with customer-centric innovation at its core. The development culminated in an app that seamlessly blended intuitive design with powerful features, such as:
Face AI: Personalized Skincare Like Never Before
The jewel of the K-ippun Haru app is its Face AI feature, powered by Apptile's Haut AI integration. Imagine scanning your face and receiving tailored skincare recommendations based on your skin type, concerns, and goals. This cutting-edge technology, driven by artificial intelligence and computer vision, transforms the app into a virtual skincare consultant.
With Face AI, customers experience a deeply personalized journey, creating not just a shopping experience but a meaningful connection. This feature alone has set K-ippun Haru apart, driving engagement, trust, and loyalty like never before.
The Results: A Remarkable First 45 Days
In just 45 days, the K-ippun Haru app has made waves:
Face AI's Ripple Effect on Revenue Growth
This high engagement with the Face AI feature has not only delighted users but also driven substantial revenue growth. By offering a personalized and interactive skincare journey, K-ippun Haru has solidified its position as a market leader in innovation and customer experience.
K-ippun Haru's Story Is Just Beginning
Through their partnership with Apptile, K-ippun Haru has rewritten what it means to shop for skincare in the digital age. They've shown that combining technology, personalization, and a deep understanding of customer needs isn't just a strategy—it's the future of beauty retail.