More than a store, a community that needed a home
Felecia Bella was built on live selling and real connection. Founded with a mission to help women feel beautiful inside and out, founder Felecia knew her loyal community deserved an experience beyond a website, somewhere they could shop the live feed, catch up on past shows, and feel truly at home.
A branded app that brought the live experience to shoppers’ pockets
With Apptile, Felecia Bella launched a fully branded mobile app that put their live selling front and center. Customers could watch streams, shop new arrivals, and check out instantly, all in one place built around the boutique’s warm, community-first identity.
The app drives 50% of total sales, establishing it as a key revenue channel for the business. It also delivers a strong 82.24% Repeat Customer Rate (RCR), reflecting high levels of customer satisfaction and loyalty. Furthermore, 50% of the customer base actively uses the app, underscoring its significant role in both customer acquisition and retention.
Just 11% of customers are app users — yet they drive 34% of all sales. App users spend more, buy more often, and stay loyal longer.
An RCR of 82.24 means customers aren’t just buying once — Felecia Bella’s app keeps its community coming back, live show after live show.
The app gave Felecia Bella’s devoted following a direct, branded channel, turning casual viewers of their Facebook Live shows into high-value, repeat app shoppers.
App users can shop directly from recorded and live streams, turning every broadcast into a seamless purchase moment — no link-in-bio friction, no cart abandonment.
Real style for real women, that’s always been our promise. With the app, our most loyal customers have a place that feels like home, and they keep coming back because of it.
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Add Apptile to your Shopify store to get started. It’s quick and free!
Choose a theme and enjoy limitless customisations via a drag-and-drop interface.
Save your design and get in touch. for step-by-step launch guidance.
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