Sweet Freedom launches mobile app (it was surprisingly low-effort)

Sweet Freedom, an all-natural spreads and syrups brand, developed their first mobile app using Apptile platform. Their objective: to tap into their growing mobile-first user base. Today, we revisit their 100-hour journey.

Sweet Freedom: Always sweet, always natural

In the United Kingdom, Tina and Deborah founded Sweet Freedom with a simple goal: to offer 100%-natural spreads and syrups. Their products are inspired from the goodness of nature and offer a healthier alternative to traditional sweet treats. The brand is an upcoming star that resonates with today’s health-conscious consumers.

Nadine Maggi, Managing Director at Sweet Freedom, observed that over 75% of their website visitors were using mobile devices. She recognized that an app can enhance customer experience and improve business. Mobile apps allow brands to nurture a loyal customer base, thereby reducing CAC (cost of acquisition) and increasing revenue overtime.

Nadine wanted to start small—try an app for her audience with minimum capital, time and effort. Apptile offered a free-to-use core plan and an intuitive platform where she designed the app without needing any technical skills. With hands-on launch guidance from the Apptile team, Sweet Freedom brought their app to market in just four days.

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Pushing boundaries with push notifications

Over time, Nadine and team have experimented with multiple push notification campaigns, creating them easily with Apptile’s 3-Step Campaign Builder. This included campaigns for Black Friday, Christmas, new product launches and back-in-stock notifications.

Sweet Freedom’s app is available for download on Google Play Store and Apple App Store. This story celebrates new-age brands responding to customer needs and offering them a world-class shopping experience to match their amazing products.